An extension of our Clover “Way Better” campaign, we loved that the world we created lent itself to telling multiple stories through a myriad of characters like “Mr Nose”, scientist and milk sommelier.
With his incredible gift of detecting bad odours, he produces a Clover milk that stays fresh for longer sparing milk lovers from any offensive odours.
Like most our campaigns, we began by creating simple line drawings depicting different variations of his character. The character design that worked best for the campaign was then selected and fleshed out as a detailed, coloured design while we simultaneously, began designing our environment. The characters, props and environmental elements were then all modeled and animated in 3D