We designed a fantasy world made of pasta for this Egyptian campaign.
Set in a world made entirely of pasta, the story explores how a mother deals with her fussy family’s food tastes by turning her originally planned meal into a tasty pasta dish. Both commercials were shot in Cairo where we fabricated all the props that the actors would interact with, like the sofa, floor and footstool. The live action was shot on green-screen so that we could comp them into the CG environments that we then created.
